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razor and blades

  • 1 bait and hook

    марк., упр. стратегия крючка* (маркетинговая стратегия, предполагающая привлечения покупателя в продуктам компании дешевым "входным" товаром с последующей нагрузкой покупателя более дорогими товарами-дополнителями; напр., дешевая трубка и дорогая связь, дешевый бритвенный станок и дорогие лезвия и т. д.)
    Syn:
    See:

    Англо-русский экономический словарь > bait and hook

  • 2 Gillette, King Camp

    [br]
    b. 5 January 1855 Fond du Lac, Wisconsin, USA
    d. 9 July 1932 Los Angeles, California, USA
    [br]
    American inventor and manufacturer, inventor of the safety razor.
    [br]
    Gillette's formal education in Chicago was brought to an end when a disastrous fire destroyed all his father's possessions. Forced to fend for himself, he worked first in the hardware trade in Chicago and New York, then as a travelling salesman. Gillette inherited the family talent for invention, but found that his successful inventions barely paid for those that failed. He was advised by a previous employer, William Painter (inventor of the Crown Cork), to look around for something that could be used widely and then thrown away. In 1895 he succeeded in following that advice of inventing something which people could use and then throw away, so that they would keep coming back for more. An idea came to him while he was honing an old-fashioned razor one morning; he was struck by the fact that only a short piece of the whole length of a cutthroat razor is actually used for shaving, as well as by the potentially dangerous nature of the implement. He "rushed out to purchase some pieces of brass, some steel ribbon used for clock springs, a small hand vise and some files". He thought of using a thin steel blade sharpened on each side, placed between two plates and held firmly together by a handle. Though coming from a family of inventors, Gillette had no formal technical education and was entirely ignorant of metallurgy. For six years he sought a way of making a cheap blade from sheet steel that could be hardened, tempered and sharpened to a keen edge.
    Gillette eventually found financial supporters: Henry Sachs, a Boston lamp manufacturer; his brother-in-law Jacob Heilbron; and William Nickerson, who had a considerable talent for invention. By skilled trial and error rather than expert metallurgical knowledge, Nickerson devised ways of forming and sharpening the blades, and it was these that brought commercial success. In 1901, the American Safety Razor Company, later to be renamed the Gillette Safety Razor Company, was set up. When it started production in 1903 the company was badly in debt, and managed to sell only fifty-one razors and 168 blades; but by the end of the following year, 90,000 razors and 12.4 million blades had been sold. A sound invention coupled with shrewd promotion ensured further success, and eight plants manufacturing safety razors were established in various parts of the world. Gillette's business experiences led him into the realms of social theory about the way society should be organized. He formulated his views in a series of books published over the years 1894 to 1910. He believed that competition led to a waste of up to 90 per cent of human effort and that want and crime would be eliminated by substituting a giant trust to plan production centrally. Unfortunately, the public in America, or anywhere else for that matter, were not ready for this form of Utopia; no omniscient planners were available, and human wants and needs were too various to be supplied by a single agency. Even so, some of his ideas have found favour: air conditioning and government provision of work for the unemployed. Gillette made a fortune from his invention and retired from active participation in the business in 1913, although he remained President until 1931 and Director until his death.
    [br]
    Bibliography
    "Origin of the Gillette razor", Gillette Blade (February/March).
    Further Reading
    Obituary, 1932, New York Times (11 July).
    J.Jewkes, D.Sawers and R.Stillerman, 1958, The Sources of Invention, London: Macmillan.
    LRD / IMcN

    Biographical history of technology > Gillette, King Camp

  • 3 try

    1. I
    I don't think I can do it but I'll try боюсь, что я этого не смогу сделать, но попробую; he tried but didn't succeed он очень старался, но у него ничего не вышло; it's worth trying стоит попытаться /попробовать/; try and write to him tonight (and repeat it correctly, and see what will come out of it, and think how to repair the loss, etc.) постарайся написать ему сегодня вечером и т.д.; do try and behave better пожалуйста, постарайся вести себя лучше; try and come, won't you? постарайтесь прийти
    2. II
    try in some manner try hard стараться изо всех сил; he makes very little progress though he tries hard он делает весьма скромные успехи, хотя и очень старается; don't try more than you can possibly do не пытайтесь сделать больше, чем вы действительно можете; if you can't do it the first time, try again если сразу не получается, попытайтесь еще раз
    3. III
    1) try smth. try a jump (an experiment, an impossible feat, etc.) (попробовать прыгнуть и т.д.; don't try that, it is too difficult не пытайтесь этого сделать, это слишком трудно; it seems easy until you try it это кажется легким, пока сами не попробуете; try one's best /one's hardest/ прилагать все усилия
    2) try smth. try a new gun (a bicycle, a gadget, a brake, etc.) испытывать /пробовать, проверять/ новое ружье и т.д.; проводить испытания модели нового ружья и т.д.; try medicines (quinine, a new remedy, this method of treatment, all kinds of household appliances, all the makes of safety razor blades, different foods, this candy, our ginger ale, etc.) (попробовать разные лекарства и т.д.; did you try this key? вы пробовали [открыть] этим ключом?; I can't find it, I'll try the other drawer я не могу этого найти, я посмотрю /поищу/ в другом ящике; try the door to see whether it's locked проверь, заперта ли дверь; try this and tell me whether you like it попробуйте и скажите, нравится вам это или нет; we tried a new technique (a new process) мы испробовали новый прием (новый процесс); try one's luck /one's fortune, one's chance/ (one's skill, the strength of smth., etc.) испытывать свою судьбу и т.д.
    3) try smth. try smb.'s courage (smb.'s honesty, smb.'s faithfulness, smb.'s incorruptibility, etc.) испытывать чье-л. мужество и т.д.; try one's eyes напрягать зрение; this bad light tries my eyes от такого плохого света у меня устают глаза; her mistakes try my patience у меня терпение лопается от ее ошибок
    4) try smb. try a criminal (a murderer, the prisoner, etc) судить преступника и т.д.; try smth. try a case (the question) слушать дело (вопрос) [в суде]; who is going to try your case? кто будет судьей на вашем процессе?; when does this judge try a case? когда этот судья ведет процесс?
    4. IV
    1) try smth. for some time try everything once' все испробовать /испытать/ хотя бы раз
    2) try smth. in some time I have never tried this dish before я никогда еще такого блюда не пробовал
    3) try smth., smb. in some manner sometimes you try my patience too much вы иногда слишком испытываете мое терпение; rheumatism tries me a good deal очень меня измучил ревматизм
    5. XI
    1) be tried before smth. the rope must be tried before it is used сначала канат надо проверить, а потом уже пускать в дело /применять/
    2) be tried he was tried and found guilty его судили и признали виновным; be tried in some manner he will be fairly tried его будут судить по всей справедливости; be tried by smth. let the question be tried by arbitration пусть этот вопрос будет решен в арбитраже
    6. XIII
    try to do smth. try to get here early (to attend, to be ready in time, to do the work, to mend it, to get it finished tonight, to do your duty well and faithfully, to keep back one's tears, to smile, etc.) (постараться прийти пораньше и т.д.; I tried to follow your instructions я пытался следовать вашим указаниям; don't try to explain не пытайтесь объяснить, не стоит пускаться в объяснения; I've never tried to ski я никогда не пробовал ходить на лыжах; he tried to do it surreptitiously он старался сделать это втайне /незаметно/
    7. XIV
    try doing smth. try jumping (cutting it, knocking at the back door, cooking them if you don't like them uncooked, etc.) (попытаться /(попробовать/ прыгнуть и т.д.
    8. XVI
    try for smth. try for a place /for a position/ (for an employment, etc.) добиваться места и т.д.; try for college (for the navy, for the theatre, etc.) добиваться поступления в колледж и т.д., try for a degree стараться добиться ученой степени /присуждения степени/; try for the first prize претендовать на первый приз
    9. XXI1
    1) try smth. on smb. don't try your tricks on me ты на мне свой фокусы /штучки/ не пробуй; try smb. for smth. try smb. for this job (по)смотреть /проверять/, годится ли кто-либо на эту работу || try one's hand at smth. попробовать свои силы в чем-л.; try one's hand at sewing (at knitting, at playing golf, at grafting, at negotiations, etc.) попробовать свои силы в шитье и т.д.; try one's strength against smb. помериться силами с кем-л.
    2) try smth. with smth. you shouldn't try your eyes with that small print не надо портить себе зрение таким мелким шрифтом
    3) try smb. for smth. try smb. for theft (for forgery, for murder, etc.) судить кого-л. за воровство и т.д. || try smb. on a charge of smth. судить кого-л. по обвинению в чем-л.; try smb. on a charge of theft (on a charge of forgery, on a charge of murder, etc.) судить кого-л. по обвинению в воровстве и т.д.
    10. XXV
    try if... (whether..., what..., which..., etc.) try if you can do it (whether it will break, whether you can jump across the stream, what you can do, which is the highest note you can sing, which way takes longest, etc.) (попытаться /(попробовать/, можешь ли ты это сделать и т.д.
    11. XXVIII1
    try smth. before smth. is done try each car before we sell it (the machines before they leave the shop, etc.) проверять каждый автомобиль перед продажей и т.д.; you had better try the brake before you start вам следует проверить тормоза до выезда

    English-Russian dictionary of verb phrases > try

См. также в других словарях:

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  • Safety razor — A safety razor is a razor where the skin is protected from all but the very edge of the blade.These razors are referred to as safety razors as opposed to the straight razor which is sometimes referred to as a cut throat razor. It is often thought …   Wikipedia

  • razor — razorless, adj. /ray zeuhr/, n. 1. a sharp edged instrument used esp. for shaving the face or trimming the hair. 2. an electrically powered instrument used for the same purpose. v.t. 3. to shave, cut, or remove with or as if with a razor. 4. on… …   Universalium

  • Razor Fist — Superherobox| caption=Razor Fist. Art by Michael Lark. comic color=background:#ff8080 character name=Razor Fist real name=William Young Douglas Scott William Scott publisher=Marvel Comics debut=(William Young) Master of Kung Fu #29 (June, 1975)… …   Wikipedia

  • Razor Blade — The Aston Martin Razor Blade team car was built in 1923 to break the one hour light car record of convert|101.39|mi/h|km/h|abbr=on held by AC Cars. Although it failed to break the record, it did have success in race and record attempts in the… …   Wikipedia

  • razor wire — noun : coiled wire fitted with sharp razor edges and used as an obstacle or a barrier ; also : concertina 2 * * * noun [noncount] : strong wire that has many sharp metal pieces on it and is put around an area to keep people out or in * * * ˈrazor …   Useful english dictionary

  • razor wire — noun A form of securing wire similar to barbed wire, but with a series of short blades instead of barbs. Also, a length thereof. Don’t believe the lie of Guitar Hero III; it’s actually the fourth title in the series, the third being Rocks the 80s …   Wiktionary

  • Razor-Razorblade Model — A business tactic involving the sale of dependent goods for different prices one good is sold at a discount, while the second dependent good is sold at a considerably higher price. If you ve ever purchased razors and their replacement blades, you …   Investment dictionary

  • Straight razor — A straight razor with square point and a double transverse stabiliser Main article: Razor A straight razor is a razor with a blade that can fold into its handle.[1] …   Wikipedia

  • List of non-English generic and genericized trademarks — This list is about generic and genericized trademarks in languages other than English . For English, see List of generic and genericized trademarks. : Cite references by quoting mainline publications using the trademark generically The following… …   Wikipedia

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